Experience, but curiosity above all.

Team Sonnemans aims to push boundaries when solving complex market strategy challenges. This means thinking outside the box, breaking conventions, and learning from other inspiring examples in different sectors. It requires an open mind, curiosity, imagination, and also expertise in the field or industry. Asking the right questions, probing deeper, and listening carefully—even to what is not being said. Analytical and conceptual. Not settling easily, but also having the courage to make bold decisions even with limited information.

A multi- or even better, an interdisciplinary approach truly makes the difference: bringing together people with diverse expertise, from inside and outside the organization, combining experienced professionals with fresh talent to work collaboratively. In compact teams, results can be achieved in a short time. At the start of each project, the core question is: what expertise do we need on board to solve this challenge excellently and efficiently? Always with a clear brief, a competent team, a pragmatic action plan, and a strong commitment to success and results.

Maton Sonnemans launched Collective of Strategy Teams together with Edgar Molenaars, former partner at KPMG, Anew, in May 2026. The platform brings together independent strategy boutiques, each led by an experienced strategy partner, usually with a background at one of the major consultancy firms. Anew starts with two vertical teams: Team Sonnemans, focused on innovation and new business design, and Team Millers, focused on marketing, branding and CX as a growth engine.

Team Sonnemans is part of Anew, Collective of Strategy Teams. A collective of founder-led complementary strategy boutiques that work together when the growth issue demands it.

Together with Team Millers, which focuses on brand, customer experience and growth, we form a logical combination for issues that require more than one discipline.

Team Sonnemans only takes on projects where it can truly excel beyond other consultancy firms. Projects where customer-oriented innovation and imagination are central: how do we ensure that we remain relevant to our clients in 5 to 10 years, and what should we start doing tomorrow to get there? Projects where the management must and wants to make bold decisions based on clear insights and business sense. Market strategy projects that drive autonomous growth and often serve as the starting point for a broader range of follow-up initiatives, from organizational change to product development and repositioning.

Maton is trained as a commissioner/supervisor at, among others, Nyenrode Business University (Commissioner Cycle 2023) and Harvard Business School (EY Journey to the Boardroom 2022) and is available for such roles. He has previously held supervisory positions in both the cultural and sports sectors. Currently, Maton is conducting research in collaboration with former VODW partner and founder of DIA (Digital Insurance Agenda) Roger Peverelli and Professor Alexander Braun of the University of St. Gallen (Switzerland) on the innovation capacity of Boards of Commissioners.

The goal is to achieve a better balance within Boards of Commissioners between the often-present focus on compliance and control, and customer-oriented strategy and innovation, which is often limited. This is closely related to the composition of the Boards of Commissioners, how innovation is placed on their agendas, and the dialogue between the Boards of Commissioners and the executive and management teams of organizations.